B.R.A. Bihar University, Muzaffarpur, has adopted the National Innovation and Start-up Policy 2019 for students and faculty, marking a significant step towards fostering innovation and entrepreneurship within the institution. Dr. Sarvesh Dubey has been appointed as the senior faculty coordinator to oversee the various activities under this policy. The B.R.A.B.U. Innovation and Start-up Policy (BRABU-ISP) will empower the university to actively engage students and faculty in innovation and entrepreneurship initiatives. This framework will also facilitate the establishment of an Intellectual Property Rights (IPR) management system on campus. Despite being a non-technical institution, BRABU-ISP is committed to nurturing creative thinking and entrepreneurial skills among its students. The policy further encourages the involvement of stakeholders, providing clear support and performance parameters to build a robust innovation and start-up ecosystem within the university.